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The power of philanthropy shifts to women, and advisers are taking notice

Philanthropic women are growing in number — and stature


Financial adviser​ Randy Kaufman once worked with an artist making a generous bequest to a midwestern university. The university wanted to put her name on a building as a recruitment tool. The painter wanted to stay in the background.

"I had to beg and plead and tell her it wasn't egotistical," said Ms. Kaufman, senior vice president at EMM Wealth, a wealth management firm with $2.6 billion in assets under management. "She finally agreed."

Research has long showed that women are more philanthropic than men: They are more generous with their giving and they donate to more causes than men.

Now, as philanthropic women grow in wealth and number — partly because they tend to live longer and are thus expected to inherit a growing share of the nation's wealth, but also because women are earning more than previous generations and remaining single for longer — advisers are paying more attention to all the ways that women give differently than men.

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03 August 2018


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