Adidas is doing its part to help level the playing field for women.
The initiative will be featured at Adidas and Reebok stores and e-commerce sites.
The activewear brand has teamed with Lean In, the organization founded by Facebook chief operating officer Sheryl Sandberg to encourage gender equality in the workplace. And today — which is Equal Pay Day — the organization is kicking off #20PercentCounts, the first of three public awareness campaigns to shine a light on the fact that women, on average, are paid 20 percent less than men for doing the same job.
On this day, Lean In has partnered with hundreds of U.S. businesses to share information on the gender pay gap in their communities.
For Adidas, the campaign will be promoted at its Adidas and Reebok retail stores across the U.S. as well as on their e-commerce sites.
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