Serena Williams, the global sports and fashion icon and investor, is doubling down on her relationship with the dating app Bumble with today’s announcement that she will serve as an investor in its Bumble Fund.
Launched in 2018, the Bumble Fund backs early-stage businesses founded and led by women of color and underrepresented groups. The fund’s commitments range between $5,000 and $250,000, with an average check size of $25,000.
“In my life, and today more than ever, I’ve learned how impactful one woman’s voice can be when given a platform to speak and be heard,” said Serena Williams, in a statement.
Williams, one of the greatest tennis players of all time, has been investing in women and minority-owned businesses through Serena Ventures since 2014. She also serves on the boards of the tech companies Poshmark and SurveyMonkey.
She began her relationship with Bumble in January, culminating with a starring role in the company’s most recent Super Bowl commercial earlier this year, and will be leading the Bumble Fund pitch competition next month, along with Bumble founder and CEO Whitney Wolfe Herd.
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