“When the status quo isn’t meeting women’s needs, it deserves to be disrupted, and that’s what this platform created by women for women aims to do,” said Melinda Gates
Ellevest, a digital investment platform specifically focused on helping women meet their financial goals, has raised an additional $33 million in a new round led by Rethink Impact and PSP Growth. The funding includes a handful of notable, new investors including Melinda Gates’s investment fund Pivotal Ventures; PayPal; Wynn Resorts co-founder Elaine Wynn; former Google and Alphabet chairman Eric Schmidt; former top aide to President Obama, Valerie Jarrett; Gingerbread Capital, founded by Linnea Roberts; and Mastercard.
The startup was founded by former Citigroup CFO Sallie Krawcheck, and launched in May 2016 at TechCrunch Disrupt NY after having previously raised its $10 million in seed funding.
As Krawcheck explained at the time, women were in need of a financial platform that took into account specifics related to their lives – like the fact that their salary arc over a lifetime is different from men, because women typically live longer; or because there are salary differentials between women’s and men’s pay; as well as other factors that some women face – like choosing to take time off from a career to focus on children.
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