Bookended by poaching Peg Pike to COO in 2014 and Jill Carothers of late, the Brouwer & Janachowski CEO is seeing success but no great surge in women clients -- yet
After four years of hires and soul-searching, Brouwer & Janachowski is easing into a new high-risk, high-reward direction -- through the Magellan Straits of investing with course set on targeting wealthy women who might prefer female advisors.
In Fall of 2014, Janachowski entrepreneurial instincts told him that he had hit a year-27 wall where growth stalls. His firm's assets under management (AUM) nudged close to $1 billion--too big for a mom-and-pop structure but too mom-and-pop to surge to $3 billion or $5 billion while maintaining quality.
The firm needed more capacity to match organic growth with ambitions, so it began adding assets and people inorganically.
What ensued was a grueling process that began with the hire of Peg Pike, who was the first to join, in Aug. 2014 as chief operating officer (COO). The appointment of chief strategist, Christian Thwaites followed in Aug. 2015, and chief compliance officer, Craig Hughes joined the firm in Oct. 2015. See: How one $1.3-billion RIA in Tiburon found its woman by taking the 'grueling' route.
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