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This is exactly how Serena Williams picks companies to invest in #SerenaWilliams

As public controversy stews over GQ putting “woman” in quotes on its Williams cover, the tennis ace is quietly making waves in an entirely different way.


She’s hoping to hit a Grand Slam with her investments. The 23-time Grand Slam winner is making headlines today with her new GQ cover, as fans are outraged that the woman-of-the-year cover features “woman” in quotes (Williams has written about being called a man because of her strength) -- though the artist is known for putting quotes around his wording.

Meanwhile, behind the scenes, Williams -- who already backs roughly 30 companies -- is making a splash that few people know about: She’s putting her time and millions towards investing in companies helmed by African-Americans and women.

“I invest mostly in women, because I found out that women get less than 2% of funds raised by venture capitalists,” Williams recently told AdWeek. Indeed, one of her most prominent investments is female-led frozen meal delivery service Daily Harvest, as Moneyish reported last year.

She’s right: Data from Pitchbook reveals that, last year, just 2% of the $85 billion raised by companies from VC firms went to female-founded start-ups in America. On top of that, they raised less: the average round of funding was $5 million, versus $12 million for men.

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15 November 2018


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