There’s a generational divide between do-gooder investors
Susan Jensch has been socking away money in a 401(k) since she graduated from college and investing in stocks since her mid-20s. Her saving habits are worthy of a gold star, but to her, the most exciting part is the impact her money is making in the world.
Jensch wants to advance women and help the planet, so she invests in the SHE ETF SHE, +0.65% , which buys shares of companies with a higher percentage of women on their boards or in C-suites, and Parnassus Endeavor Fund PARWX, +0.39% , a mutual fund whose portfolio companies all have “outstanding workplaces” and don’t make money from fossil fuels.
“Millennials feel like this is a tangible thing they can do to create change because money speaks volumes,” Jensch told MarketWatch. “As millennials start to get money and start to get out of debt, we do have money and we can make an impact.”
The 30-year-old Minneapolis financial consultant is typical among her generation: Some 60% of millennials think making socially responsible investments is important, compared to 36% of baby boomers, a survey released last week from TD Ameritrade AMTD, +0.57% found. The brokerage firm interviewed 1,056 American adults of all ages who had at least $250,000 to invest, so the sample only represents affluent investors.
www.marketwatch.com
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