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Good Money Week to target female #investors in new campaign for 2018

Good Money Week - the week-long campaign run by the UK Sustainable Investment and Finance Association (UKSIF) to encourage sustainable and ethical investing - is focusing on female economic empowerment and the investment gap for this year's initiative, which launches on 29 September.


The campaign, 'Who Fund The World?' comes as research conducted by Good Money Week found that 58% of women do not think financial institutions understand them and their needs.

As a result, this year's Good Money Week - taking place between 29 September and 5 October - will focus on urging financial institutions to appeal more to women.

The Big Question: What changes would you like to see in the investment industry that could really make an improvement for investors? The research found that women are more likely than men to care about the ethical impact of their investments on society, meaning their potential impact on planet and society could be huge.

However, it also found that women are less likely to invest compared to men, with half (50%) of men possessing a non-state pension versus 41% of women, and nearly a quarter of men (23%) having investments in stocks and shares versus just 15% of women.

Additionally, women are more likely to feel somewhat shut out by financial institutions according to the survey data.

www.investmentweek.co.uk
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Follow Women Investors on Twitter @women_investors
26 September 2018


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