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Jean Case calls on Wall Street to embrace Impact Investing #ImpactInvesting

A new multibillion-dollar investment revolution is being led by this woman


Peris Bosire and Rita Kimani should by all rights have had venture capitalists knocking down their door. Computer science graduates of a top university, they have a growing fintech start-up with a product that could reach 50 million people. Oh, and their idea could help feed the world, or at least a continent.

But there are a couple of problems: They are women, and they are in Kenya, which most of the world's venture capitalists see as risky. Hardly any venture capital flows to women anywhere.

"It's hard to convince a male CEO of a bank to listen to you," said Bosire, whose company, which lends money to farmers, is called FarmDrive. "People say, 'OK, the two young girls are coming,' and not in a nice way."

The tide is beginning to turn, however. Money is pouring into a new kind of investment strategy — impact investing — aimed at finding and reaching companies like Bosire's, with ideas that could help solve some of the world's most intractable problems.

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23 July 2018


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