New research uncovers the 'female effect' in the advisory business

Even though women make up a small but growing percentage of financial professionals, their influence has the potential for a disproportionate impact on the overall financial planning industry.
New InvestmentNews research found that advisory firms with a higher percentage of women tend to grow faster and embrace a more holistic approach to financial planning, which helps advisers move the focus away from the commoditized piece of investment management.
The report, Defining the 'Female Effect' on Advice: How female advisers are managing their practices and clients — and igniting a new wave of growth, recognized distinct contrasts in how female advisers operate their firms, view their roles, and are growing their businesses relative to their male counterparts.
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