Investing in stocks that crush the market feels great. Investing in companies that crush the market and make the world a better place feels even better.
Research shows that companies that are doing well and giving back can actually outperform your everyday widget maker.
Yes, we're talking about socially responsible investing (SRI), or investing with an environmental, social, or governance lens. But even more specifically, we're talking about gender lens investing, which can deliver great returns while also helping to accelerate gender equality at work.
There's plenty of research that shows investing in women is a good idea. Did you know diverse teams perform better? And I mean, a lot better -- like up to 95% better. How about that diverse teams make better decisions? Again, way better decisions...decisions that are 87% better. Not to mention the fact that employees are happier and more likely to stay at diverse companies.
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