Women are pulling in more sales, even though they start with less investment.
A new study from Boston Consulting Group adds a new dimension to a growing body of research showing what many have long suspected: Women-run companies have many attributes that make them good investments. Better, perhaps, than male-led companies.
BCG looked at the experiences of 350 companies that had been through the MassChallenge program, which provides support and mentorship for entrepreneurs. Ninety-two of those startups had at least one female founder.
Not surprisingly, the women raised much less money than the men: an average of $935,000, compared to $2.12 million for all-male executive teams. (Nationally, startup teams with at least one woman co-founder receive only 18 percent of all venture capital dollars).
On average, the women, despite having raised less money, were generating more: $730,000 for the women and $662,000 for the men. Dollar-for-investment-dollar, the differences are even more stark: For every dollar raised, women-run startups generated 78 cents in revenue, compared to 31 cents for men. By that measure, if investors had put the same amount of capital into women-run companies as they did into the ones run by guys, they would have helped generate an additional $85 million in revenue.
www.inc.com
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