Cryptocurrency is knocking on the door of conventional banking and threatening to upend the norm.
Finance is growing. Cryptocurrency is knocking on the door of conventional banking and threatening to upend the norm. Banks are adapting the services they offer to keep up with the times, shifting their gaze more and more to the digital audience. Regardless of who wins out, crossover careers like those in financial analysis or investment counselling are projected to grow 12 percent by 2024.
And yet, the world of cryptocurrency is grossly dominated by men.
In the industry, women are so marginally represented in leadership that holding a conference party at a strip club didn’t seem out of place. User representation doesn’t look much different. One study estimates that 95 percent of the searches done on “bitcoin” originate from male users, and while one industry expert argues it’s probably more like 80 percent, that’s still decidedly imbalanced.
Women not only deserve to have an equal hand at the table, but the investment world and the control of wealth stand to benefit from accurate representation — not to mention the additional investment capital. Women control nearly 60 percent of the wealth in the United States. If cryptocurrency wants to make blockchain a truly viable alternative to conventional banking, they can’t afford to miss out on the female-driven investments.
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