Female investors in Australia are missing out compared to US women when it comes to investment choices that support the advancement of women.
Female investors are growing in number, but does a male dominated finance industry know how to deal with it?
Many locally-based financial services firms that I speak to are working through how they can appeal to more women on everything from women’s financial advice teams, marketing material to investment products, and indeed whether the interest level is really there.
But the real issue is engagement. This is an industry challenge.
financy.com.au
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