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Men are from Mars, women have particular investing needs

‘A woman’s definition of investing is much broader than the traditional equity market. She wants to make a difference – that’s universal,’ says Barbara Stewart.


What are female executives and wealthy entrepreneurs looking for from a wealth-management perspective?

Barbara Stewart knows a lot about women's investing habits. After 25 years in the industry – half of her high-net-worth clients were female – the former Toronto portfolio manager turned her attention to research on women and finance.

After conducting more than 600 interviews with women around the world of varied backgrounds, ages and cultures, she feels comfortable drawing trends.

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01 March 2018


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